who we are

At Insta360, we champion the boldest ideas and put them into action. When other people say”That’s impossible”, we say”Let’s do it’. From everyday moments to once-in-a-lifetime adventures, Insta360 helps you seek, find, and make more magic.

How it all started

In 2015, we imagined a better way to share immersiveexperiences with people everywhere-not just one moment, butevery angle. When we realized the tools to make it possible didn’texist, we decided to build them ourselves. We haven’t stoppedbuilding since, and today, Insta360 is proud to be the world’sleading 360 camera brand*

True innovation isn’t about competing harder, but about daring to solve “unsolvable” problems. The best compliment is hearing, “I didn’t know it could be done that way.”

— JK Liu, Founder